the CITIZENS of FASHION

When you say street style you think at The Sartorialist.  Scott Schuman, respected by all, the American blogging genius, it was he who made famous the “street style”.So Schwarzkopf asked Scott Schuman to select 14 images in which the hairstyle is the protagonist: the cut and color of the hair to be a breaking point, a particular must.

And what attracts him ?Schuman will fire only when it’s worth it. “I remain attracted to people with strong characteristics and traits and often the hairstyle plays an important role in this,” he explains. When fashion meets beauty, hair becomes a style accessory.

And here comes the collaboration between The Sartorialist and Schwarzkopf, the brand of the Henkel Group which adds a new chapter to the partnership with the Chamber of Fashion for the Milan Fashion Week. The brand, in past seasons, has collaborated with leading fashion photographers like Karl Lagerfeld, Peter Lindbergh, Patrick…

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